The Pakistan Franchise Expo serves as a vital platform for franchisors to showcase their brands, aiming to attract potential franchisees from across the region. This annual event is designed to educate entrepreneurs about the franchise business model, highlighting its numerous benefits. It also promotes Pakistan as an attractive destination for foreign franchise investment, with a particular focus on encouraging women and youth to explore various franchise opportunities. Held at the Movenpick Hotel Karachi, this event expects to draw around 5,000 visitors, featuring participation from approximately 50 exhibitors. The second edition of this expo is organized by Pinnacle X and includes a variety of activities such as workshops and meet-ups, tailored to provide valuable insights into the franchise sector. The agenda kicks off with a registration segment at 11:00 AM, setting the stage for an enriching experience for all attendees.